First we need to understand what people already want to buy. Once we know what people are looking for we can narrow our search of available products considerably. âWhat should I sell? What products are hot selling? These are the questions most people are trying to find an answer in order for them to make a definite decision. And if we really want to know the answer to this question our only choice is to do some research. These are called the basic needs or minimum requirements in a purchase. Needs are the basic reasons or the minimum requirements consumers are looking for in a product or service. They are called the qualifying or âgatekeeperâ dimensions in a purchase. Factor #1 Wants are the determining dimensions among many choices. Expectations, on the other View the rest of this article
Wednesday, August 1, 2007
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