Web Radio – A Viable Marketing Strategy

By Kathleen Gage With the right product or service, traditional radio is a great medium for marketing, but has a very short shelf life. Traditional radio can be costly and limits you to a thirty to sixty second spot. A great alternative is Internet radio, also known as Web radio. As the name implies, web radio is a broadcasting service transmitted via the Internet. Although some web radio stations correspond with a traditional radio station, many web stations are completely independent and only broadcast on the Internet. Internet radio is an extremely cost-effective way to market and promote your products and services. Whether your genre is business, women’s issues, spiritual, health, wellness, financial, or dog training, you will find shows of every description lo View the rest of this article