Good Website Content - Why It's Your Most Valuable Asset

* What do you want to achieve? * How do website visitors see your content? * Visitors scan * Visitors use the 'F' movement * Visitors are impatient * Keyword = content! * One idea per page. * Give visitors eyes a rest - use white space * Build trust. * Content for search engines * Sum it up. ------------------------------------------------- What do you want to achieve? - Why does your business website exist? - What do you want visitors to do when they land on your website? If you answered "to impress people" or "for fun" then you may have the wrong attitude towards your on line business website. If you answered "to turn my visitors into customers" then you're spot on. Good website content is all about turning those curious website visitors into feverish customers. On View the rest of this article