Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it…it’s your customer base! But is it all of them? No – definitely not. Then what the heck am I talking about?
You probably already have some great customers, probably not as many as you would like though. So how do you go about finding more of the kind of customers that make opening your doors worthwhile every day? The first step is to find out everything you can about the customers that you do have. Here’s how to start:
1. Get Accurate Sales Numbers - How do you determine what a "good custo View the rest of this article
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