Dustin Luther writes an excellent article on why real estate is a long-tail market, arguing that no single agent can have dominant market-share given the variety of inventory.
Three thoughts:
In real estate, it's all tail: the long tail was originally developed to distinguish best-sellers sold in volume at Wal-Mart from indy titles on Amazon. In real estate, everything is the tail, as each house is different, and can be sold to only one buyer.
The long-tail applies to brokerages too: it is interesting to extend this argument not only to agents, but to the brokerages they work for: by allowing any online consumer to find long-tail inventory on his own, the Internet decreases the marketing power of the traditional brokerages, which have l View the rest of this article
Tuesday, October 30, 2007
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