With Plunging Sales, Ford's Hope Is Edge

Ford Motor Co. is counting on its teardrop-shaped crossover to alleviate its sales standing in the automotive market. Executives of Ford have expressed their high hopes for the latest version of Edge. They are hoping that Edge will be a strong player in Ford's bid to reverse the decline in sales.



Ford's executives say that the new Edge is essential to the ongoing restructuring plan of the company. Ford experienced a sales slide from approximately 26 percent in the year 1995 to about 17 percent so far this year. As a fact, the company's sales plunged by 8.6 percent through September compared to the first three quarters of last year. Moreover, Ford lost $1.4 billion in the first two quarters this year.



E View the rest of this article